Illustrated evidence here, that George Osborne has lifted the VAT to 20%, a huge 2.5% increase. People are very angry.
I overheard your average man on the street yesterday saying, "I don't get it, If I want to buy some materialistic goods that I don't really need, like a flat screen plasma TV, I should not be charged extra. The country has gone to pot". And with that he stormed into Thomas Cook to book a cruise.